Spoke founder Ben Farren recently appeared on The Entrepreneurs podcast telling the story of Spoke. Even as an investor in Spoke, there were a few new nuggets of information (like Ben's passion for drumming) so it is well worth a listen.

At a time when ASOS is about to overtake M&S as the UK's largest fashion retailer, it feels appropriate to reflect on what it takes to be the big new force in fashion whilst offering a better experience for the consumer. Ben's thoughts on the real advantages of ecommerce, the challenges of applying lean startup methodologies to physical goods startups, and the value of hard won lessons learned are all relevant here.