New research from Profitero and Nielsen show that British people buy more alcohol online than any other nation in Europe. Dig into the figures a bit, and you realise this isn't just a sign of a thirst for booze - but that we have simply adopted ecommerce a lot more enthusiastically than our friends in the rest of Europe.
The figures show that big supermarket chains and craft brewers alike are getting in on the action, either via marketplaces like Amazon or by selling direct to consumers. As consumer trust in ecommerce grows, they'll be willing to buy more and more things online - things like booze - that only a few years ago you wouldn't even have thought of buying online.
What will be the next category to move online?
Who knows - but it represents great opportunities for entrepreneurs.
Our tendency for a good tipple is going online. Brits are buying more alcohol online than anyone else in Europe.