This article about a pitching event, where the central premise was to pitch whilst running with a CEO, is hilarious. I don’t get why pitching for a fundraising has to be seen as some sort of novelty show. Of course, it makes good TV on Dragons Den, but this is a perverted image of real business life and people should resist playing up to it. We receive almost two thousand new business propositions and requests for funding every year. Novelty does not win the day – clear proposition articulation and business logic does. A warm intro from within our network also helps a great deal. We know that it can be stressful for entrepreneurs to pitch and a lot is at stake – we would rather they can be themselves and explain their offering. So, I would advise pitchers to avoid novelty events and focus on both the message and your personal network.
“I think there’s a fear factor associated with pitching in the office,” says Howarth. “The suits, the waiting with the secretary, it’s tense — you’re hot, you sweat and get flustered. Obviously, you sweat when you’re running but the nerves are gone.”