A team of 12 from Reddit want to figure this out - by coming up with a 'stock market' for memes. 

This might sound a bit ridiculous at first, but measuring the value of a meme, and therefore its cultural impact could be valuable for anyone studying web culture (or what some would simply call 'culture'). 

Political memes, for example, have in all probability had a big impact on recent landmark election results - yet commentators and analysts have no way of measuring their real influence, let alone make predictions on their impact.