We recently announced our investment into Red Sift. I took the opportunity to write a longer piece explaining our rationale for the problem space and why we decided to back Red Sift's approach. 

Put simply, we produce huge amounts of data — not just in aggregate on networks synonymous with big data like Google or Facebook — but as individual users as well. Mostly by sending and receiving tons of emails but also on WhatsApp and other platforms where we exchange and collect work or personal information. 

The Red Sift platform brings the power of machine learning tools already making sense of the world’s data to bear on our own personal data sets.

Read on to understand how.