I am delighted to be able to announce today that Oxford Capital and White Star have led a Seed Round for Red Sift. I got to know Rahul and Randal through their previous company, Apsmart, and am excited to work with them on their latest venture.
Red Sift is providing a platform that allows users to generate insight from the morass of personal data that they keep within messaging platforms such as email, Slack, Whatsapp, etc.
Rahul, Red Sift Founder and CEO, has written a blog post here on his experience of fundraising seen through the lens of the Red Sift platform. I hope it's an interesting read for other founders.
Everyday data sources such as email, messaging platforms, web applications and IoT devices generate vast amounts of data, most of which lacks structure and is difficult to aggregate and summarise. Because of this, it often remains archived without us being able to draw any valuable insight from it. Red Sift allows our users to easily interconnect these disparate sources and join data between them to receive insights or automate workflows. We do this through the use of “Sifts” — smart, open source micro services that run computations on your data securely to deliver information in your dashboard or messaging channels. Sifts can be created by us or the community as our platform allows developers and eventually regular users to create their own Sifts simply and rapidly.