I am delighted to be able to announce today that Oxford Capital and White Star have led a Seed Round for Red Sift. I got to know Rahul and Randal through their previous company, Apsmart, and am excited to work with them on their latest venture. 

Red Sift is providing a platform that allows users to generate insight from the morass of personal data that they keep within messaging platforms such as email, Slack, Whatsapp, etc. 

Rahul, Red Sift Founder and CEO, has written a blog post here on his experience of fundraising seen through the lens of the Red Sift platform. I hope it's an interesting read for other founders.