The thing that has caught people's attention amongst the iPhone 7 hype is the axing of the headphone jack (which was widely reported beforehand) and the debut of the Airpods. My reaction to this new product is similar to many other commentators - I find it hard to imagine that I wouldn't lose them, however good they might be. Once more Apple has pushed the boundaries on form, function and usability. As always it will be fascinating to see how the consumer votes.