Crowdfunding has become common in the tech world, and MoreUnited.uk's launch could mark its first significant impact in the sphere of UK politics.
Adopting the US Political Action Committee (PAC) approach, MoreUnited.uk aims to use crowdfunding to support candidates who sign up to their core principles.
Time will tell whether this way of placing more power and choice in the hands of UK voters is embraced. But it is encouraging to see technology at the heart of both MoreUnited.uk's operational model and its key policy ideas.
As crowdfunding sites and Venture Capital firms continue to fund new disruptive technologies, these companies will need the same support in Parliament to drive their progress forward. Using advances in technology to fund political campaigns may be part of the answer.
In terms of tech policy, the organisation plans to support enterprise and entrepreneurialism in a 21st century, a tech-driven economy and “making Britain the best place in the world to start new businesses.” It also plans to promote green technology.