It seems Pokemon Go is the topic on everyone's lips at the moment.
I was invited to a breakfast discussion on digital this morning by @hannahljoyce at Odgers Berndtson and Pokemon Go was top of the agenda.
This game is delivering on a promise of real integration between physical and digital worlds in a way that we have not experienced before. The story is a timely reminder that the online and offline worlds have different rules, customs and manners.
The US Holocaust Memorial Museum has asked people not to play Pokemon Go on their phones during their visit. A spokesman for the museum in Washington said that playing the game inside a memorial to victims of Nazism was "extremely inappropriate". The Arlington National Cemetery, just three miles away from the museum, has also warned off Pokemon players. Both locations feature in the new smartphone game, which has become a commercial and cultural phenomenon.