It seems Pokemon Go is the topic on everyone's lips at the moment. 

I was invited to a breakfast discussion on digital this morning by @hannahljoyce at Odgers Berndtson and Pokemon Go was top of the agenda.

This game is delivering on a promise of real integration between physical and digital worlds in a way that we have not experienced before. The story is a timely reminder that the online and offline worlds have different rules, customs and manners.